Words featured in

• Refinery 29

• Rolling Stone

• The Cut

• Parents

• Youth To The People

Black Girl Sunscreen

• Refinery 29 • Rolling Stone • The Cut • Parents • Youth To The People Black Girl Sunscreen

Comprehensive Brand Strategy:
The Brand Blueprint

You can build a successful brand without sacrificing your personality + ideals.

Whether you need someone to help you find your brand’s most authentic voice for messaging and promotional materials, optimize your copy to perfection (without sounding boring, or worse — inauthentic) or help you find clarity with your brand’s vision, tone and strategy — I am here for you.

First things first: Stop talking to your audience like they’re invoice numbers.

88% of consumers want brand authenticity. Customers + prospective clients know when you just want to sell them a product or service. Many brands lean on pushy, boring and flat copy and then wonder why they struggle to connect with their dream audience.

I help my clients find their most authentic voice.

When you keep it real, your brand becomes unforgettable.

The Brand Blueprint

Comprehensive Brand Strategy*

(Brand Messaging + Voice Development)

You have so many amazing ideas and visions for your brand. You know who inspires you and where you want your brand to be in 5, 10, 15 years. The plan’s all in your head, but you struggle to put it on paper.  I help untangle your thoughts and create a story that truly captures the essence of your brand.

Your brand is your reputation. It’s how people recognize you and the way they feel when they think about what you offer. Your brand story — down to the tone of voice and cadence — defines the connection you simultaneously build with your audience.

Authentic, cohesive and charismatic brand messaging will attract the right clients who will not only resonate with your story but be inspired to take action.

*(This is a retainer service, 6 month minimum committment)

This Retainer Package Includes:

Phase 1: Discovery & Research

  • Brand clarity questionnaire: We need to get your ideas onto paper to fully understand your brand’s goals and direction. This also allows me to assess if your current brand identity aligns with your vision + long-term objectives.

  • Kick-off strategy session: While I do a lot of the heavy lifting to ease your workload, I love a good collaborative moment. In this 1-hr meeting, we review the questionnaire, set the expectations for our work together and identify the month’s deliverables.

  • Comprehensive research: I conduct competitor analysis and market research to gain better insight into your industry and areas where you can stand out. I also evaluate your brand’s strengths, weaknesses, opportunities, threats (SWOT analysis)

Phase 2: Strategy Development

  • Brand Personality: We’re identifying the characteristics and traits that make your brand one-of-a-kind. This will also allow us to determine the tone of voice and appropriate messaging for your target audience.

  • Tone of Voice + Style Guidelines: Guidelines are essential to maintaining a cohesive, consistent and authentic brand presence across all platforms. They help your team stay on the page with tone + style recommendations

    If you don’t already have guidelines, I’ll define them for you. If you do have existing guidelines, I’ll review, revise, and update them to ensure they align with your brand’s current goals and audience.

  • Brand Messaging Framework:
    I will create a communications framework, establishing vision, mission, value proposition, brand positioning, target audience, content pillars and key messages.

Phase 3: Implementation & Support

  • Monthly focus strategy sessions: We’ll be reviewing deliverables, progress and celebrating key milestones.

  • Personalized guidance: We’ll be taking the guide and framework and implementing the new brand strategy across discussed platforms, including website copy + social media.

  • Consistency tips: Best practices to ensure your brand messaging remains cohesive and effective in all communications.

  • Roadmap: I will provide you with the next steps to help you keep the momentum and evolve your brand strategy beyond our engagement.

    (And that’s just a fraction of what we’ll create in our first 6 months together!)

This is ideal for those who are:

  • • Launching a business + want to establish a solid foundation with a strong, impactful brand identity.

  • • Aware of what they want for their brand but don’t know how to fully execute it alone.

  • • Running a business but feel disconnected from their current brand identity/messaging

  • • Unsure as to why they’re not connecting with the right clients or performing well on social media

Bring your brand to life

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Bring your brand to life ⋆

Ready to take your brand to the next level?

Apply Below:

 FAQs

  • This is a retainer service.

    To secure this commitment to this intensive brand strategy project, this deposit amount will cover the first month of our work together.

    For months 2 and 3, the rate will be split into two monthly payments, due on the 15th and 30th of every month.

  • No, I don’t join company Slack channels, but you can reach out to me via email or scheduled calls. This form of communication ensures no important messages get lost in translation.

  • Absolutely! When you fill out the contact form or client questionnaire you can specify which services you’d like me to assist you with. This can be added into the brand strategy services for an additional + personalized rate.