MasterClass is a 10-figure online learning platform that connects individuals with notable figures and celebrities to learn everything from designing your dream home with Joanna Gaines to taking stunning photos like Anne Leibovitz to building a popular personal brand like Kris Jenner.

Driving traffic to MasterClass’s website and increasing monthly subscriptions were critical to the company’s growth.

I collaborated with the SEO team to conduct intensive research and content audits, track article performance, develop detailed content briefs for freelance writers, and execute quality assurance to ensure optimized, high-quality content.